What is SEM?

The function of locating, researching, submitting, and positioning a web site within the
proper search engines for maximum exposure and effectiveness on a cost per click basis.
CPC rankings are based only on the amount of money you are willing to pay, per click, to
receive optimal positioning.

What we do:

Our Search Engine Marketing efforts are focused on level one search engines Google,
Yahoo/Overture and MSN.  We do however spend much time on the level two search
engines such Ask Jeeves, LookSmart, Lycos an others in order to have a complete and
all encompassing portfolio.

Our SEM services involve the following:

• Comprehensive detailed analytics
• Keyword analyzer
• Keyword optimizer
• Keyword generator
• Full portfolio optimization
• Content and copy suggestions
• Site suggestions
• Site maintenance and fixes
• Site development
  

IMI Search focuses on Return on Investment.

Intermedia Interactive’s Search Team specializes in finding keywords that show return investment. IMI focuses daily on performance based terms and analyzes each keyword to make sure that it’s in the correct position to yield the highest ROI.
We provide Weekly Reports that show full detail of keyword usage, impression count, click thru rate, cost per order/lead and
average positioning. IMI also tests different creative messaging using A/B testing on websites to effectively produce ROI using
the most optimal message. We can drill down to the Local level or maintain a National and/or International presence as well.

IMI focuses on two methodologies for Search Engine Placements:

Branded Keywords: Whereas any variation of brand name and keywords are track differently than non-branded terms and keywords.

1. Brand needs to focus on the set terms of branded terms and derivatives
2. Elimination of Brand Hijackers
3. ROI focused with Brand Initiatives and terms

Non-Branded Keywords: Whereas one-two and three worded terms (keywords) are linked together and track as a separate campaign.

1. Analysis of non-branded terms
2. Other out of the box deritives of keyword creation
3. Misspellings